Today is Blue Monday, when all the cakes and chocolate have long been scoffed and it’s a painful trudge back to the gym in the cold and dark. The good news for travel companies is that, amid January’s traditional apathy and despair, the new year always brings a peak bookings period as travellers plan their annual trips abroad.

Making the most of this revenue opportunity can make or break 2023 targets – which is why selling eSIM as a holiday extra makes so much sense.

Increase revenue per customer and lock-in loyalty

Your customers are used to buying travel extras from their travel company because it makes life easier. Adding easy-to-consume eSIM mobile data to your list of ancillary offerings not only solves another problem for travellers but also helps them make the most of their travel experience.

In commercial terms, it’s a slam dunk:

  • Over 70% of people always use their phones while travelling
  • A typical traveller will take at least two data-driven smart devices with them
  • The average spend per traveller on mobile data is €30 per trip
  • Offering eSIM services requires no mobile telecoms infrastructure, knowledge or experience – and with eSIM Go you can be up and running straight away

In European markets, around 15% of all trips are booked in the month of January. In the UK alone, that’s over 5 million holidays sold. For a typical 4-person trip, travel companies could be earning good margin on an extra €100+ of eSIM-related services – or even more if it’s a longer stay with multi-territory hops.

Harness eSIM to help travellers maximise their trip experience

eSIM is how to sell mobile data the easy way – without worrying about SIM cards. Practically all new smartphone models are eSIM-enabled and have been for some years. Within the next two years, we at eSIM Go estimate around 777 million international trips will be made by passengers carrying at least one eSIM-enabled device.

eSIM Go provides API-driven access to cost-effective mobile services across 304 networks in over 132 countries. We enable travel service providers to build and enable eSIM web and mobile applications so they can offer consumers and business travellers attractive and commercially viable mobile data services, saving them time and money when they roam.

To learn more and get started today, contact eSIM Go or sign-up to the portal and in just a few minutes you can be creating your own wholesale eSIM propositions.

What’s more, once customers have experienced the ease of using your eSIM services they’ll find it more compelling to return for future trips, or even to top-up with your services on trips they’ve booked with another provider.